Welcome to IN Entertainment India Limited
An HGS Company
IN Entertainment India Limited (INE) is a diversified media and
entertainment company that is
backed by the global strength of the Hiduja Group.
Today, INE draws on a legacy of over 100 years of business leadership and operates across content production, distribution, film financing, corporate gifting, and teleshopping. Our work spans mainstream cinema, regional programming, and media-led commerce.
Commerce at the CORE
Shop 24 Seven
INE was the first company in India to launch a 24-hour teleshopping channel, ‘Shop 24 Seven’ in 2001, pioneering the direct-to-consumer model. Today, it’s a server-based platform that reaches over 1.5 million digitally connected homes across cities such as Mumbai, Delhi, Surat, Nagpur, Ahmedabad, Bangalore, Hyderabad, Kolkata, Baroda, and Goa.
At the heart of our offering is the Shop 24 Seven M-Plex, a flexible, scalable platform that supports live demos, branded time slots, and product-focused content. Manufacturers and vendors use the M-Plex to market, demonstrate, and sell directly to consumers.
Brand partners like WonderChef and RasoiShop have used the channel successfully for over five years, a testament to the platform’s consistency and sales impact.
Modular Infomercial
Platfrom
Segment-Based
Selling Strategy
Live, Demo-Driven
Product Storytelling
Strong Household
Penetration
Corporate Gifting & B2B Services
INE is a trusted gifting and B2B sourcing partner to the Hinduja Group and several corporate clients. We manage the entire gifting lifecycle, from product procurement to packaging and multi-location dispatches.
Whether it’s for festive campaigns, employee rewards, client appreciation, or channel partner programmes, INE delivers with scale, reliability, and quality.
Our Solutions Include:
Sourcing of electronics, household appliances, kitchen utilities, and personal care products
Exclusive master distribution of Rasoishop, a kitchen solutions brand.
Get exiting Gift vouchers from:
Nationwide logistics partnerships ensuring timely, cost-effective delivery
Sourcing of electronics, household appliances, kitchen utilities, and personal care products
Exclusive master distributorship for RasoiShop, a kitchen solutions brand
Media & Entertainment
Content Distribution & Rights
INE holds exclusive cable video rights to over 700 films across Hindi, Marathi, and dubbed genres. INE also owns Negative Rights to 20 key titles. This includes iconic Bollywood classics like Naseeb, Coolie, Mard, Toofan, and Ajooba.
Our curated content is broadcast via our in-house movie channel, CVO, accessible on the NXT Digital platform.
Film & Television Production
From producing Teen Patti (starring Amitabh Bachchan and R. Madhavan) to regional blockbusters like Billa 2, INE’s production slate reflects creative range and cinematic ambition.
We have also co-produced top-rated reality shows like Dance India Dance – Doubles and Dance Ke Superstars for Zee TV.
English Movie Distribution
INE brings global cinema to Indian audiences. Our library of over 90 English titles includes Academy Award winners like The King’s Speech and The Duchess, and acclaimed films such as Vicky Cristina Barcelona and Sanctum.
INE has successfully released 12 international titles in India to date.
Partner with Us
Let’s Build Something Of Lasting Value!
INE operates at the intersection of content and commerce. Whether you're a brand looking to drive product visibility through teleshopping, a corporate buyer seeking reliable gifting solutions, or a studio looking for content partners— our team is ready to collaborate and co-create.
Contact us
